eBlast Campaign

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With 232 million people online, digital strategies have become your print campaign’s new best friend. Valassis and Color Ad are uniquely able to deliver an optimized blend of digital, print, or both to help you efficiently and effectively engage consumers through media they rely upon throughout their path to purchase

Online Display Advertising via the Valassis Audience Network.
• Reach up to 90% of online adults via our premium network
• Drive web traffic, links to coupons or landing page
• Robust targeting: demographic, geographic, editorial and behavioral
• Stand, rich-media expandable, video and mobile display formats
• Campaigns are optimized and measurable in real time
• Quick turn: ads can go live within 4-7 business days
• Add-ons like Optimization Pixels and Campaign Management
increase re-targeting and result opportunities
• Readily augments traditional media to increase reach and impact.

Acquisition Email

• 100% opt-in customer database of 50 million addresses
• Acquisition-focused: suppress your customer lists to reach
new customer only
• Targeted to reach desired consumer profiles at your local trade
area or a local,regional or national level
• Seamless integration with trade-area targeted print campaigns
• Multiple re-marketing and re-targeting options to enhance conversion
• Tap into our specialty email lists for new movers, college students,
new mothers and more