eBlast & eMarketing Campaigns


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eMail Blast
eBlast Sample
eBlast Worksheet

eMail Blast
eBlast Sample
eBlast Worksheet

eMail Blast
eBlast Sample
eBlast Worksheet

eMail Blast
eBlast Sample
eBlast Worksheet

With over 232 million people online (and growing!), digital and online marketing strategies have become your current print advertising campaign’s new best friend. Valassis and Color Ad are uniquely able to deliver an optimized blend of digital, print, or both, to help you efficiently and effectively engage consumers and potential customers through the media they rely upon throughout their path to purchasing.

Online Display Advertising via the Valassis Audience Network.
• Reach up to 90% of online adults via our Premium Network
• Drive web traffic. Unique links to online coupons, or landing pages featuring sales, specials, and/or events
• Robust Targeting: demographic, geographic, editorial and behavioral factors
• Stand alone, media-rich, expandable; video and mobile display formats
• Campaigns are optimized with measurable results in real time
• Quick turn-around time: your ads can go live within 4-7 business days
• Add-on's like Optimization Pixels and Campaign Management help to
increase re-targeting and result opportunities
• Readily augments your traditional media to increase your store's reach and impact in your area, both online and locally

Acquisition Email
• 100% opt-in customer database of 50 million addresses
• Acquisition-focused: suppress your customer lists to reach
new customers only
• Targeted to reach desired consumer and customers profiles in your specific
trade area, or on a local, regional, and/or national level
• Seamless integration with trade-area targeted print ad campaigns
• Multiple re-marketing and re-targeting options will enhance conversion
• Tap into our specialty email lists for new residents who are new to your
area, college students, new mothers and much more