(A) Mapping & Profiling

(A) Mapping & Profiling - Color Ad is able to generate demographic reports and customized maps that help pin-point your target market. Based on store location, we can find your customer base within a specific trade area including Full and sub zip codes, city names, household counts, delivery frequency, and distance to store (site) in miles.

(B) Demographic Analysis

Through its partnership with Valassis, Color Ad can offer a wide variety of demographic variables that help zero in on your target market. These are broken down into different categories such as, Industry, Gender, Age, Ethnicity, Home Ownership and Income. We are able to target your average customer and bring in new customers.

(C) Current Market Research

Color Ad has access to the most up- to-date market research to insure accurate data. This research is provided by:

• Claritas • Experian • Equifax • infoUSA

• Audit Bureau of Circulations • GDT • ACNielsen • Scarborough Research

 

ADVERTISING PROVIDES THE RETAILER WITH WAYS TO:

Communicate a stores personality • Indicate the stores place in the community • Build the store name and brand • Build the importance of shopping here • Tell the news about the merchandise • Announce sales and promotions • Build traffic • Reach customers beyond the normal transit pattern • Win new customers! • Effective retail advertising • success in driving additional • Return on investment.

Frequency Continuous exposure is critical to properly achieve and maintain, Top of mind awareness. Thorough planning and scheduling will assure the proper timing of each delivery to your targeted customers to produce a consistent flow of eager customers into your store EVERYDAY! Management The sales generated from every target market or zip code are examined each month to constantly fine tune and maximize the effectiveness of your campaign and your return on investmen Target Market Comprehensive demographic market analysis of all the customers located around your store. Color Ad also has the capability of offering sub-zip codes supported with the latest in industry data. This allows you to get the most out of your advertising dollars with the biggest return on your investment. All of this is provided FREE to our customers.